新媒体环境下时政新闻传播策略研究

Research on the political news communication strategy in the new media environment

信息技术的高速发展,引发阅听众对信息需求的全面升级。传统的媒体传播模式无法满足习惯了社交媒体与移动互联网环境下的阅听众,顺应新需求的新型媒体应运而生。手机,电脑已经成为人们获取新闻的主要方式,相比传统媒体,新媒体信息量大,链接丰富,能为不同的用户推送与其喜好相符的新闻。时政新闻作为承担发挥宣传功能和引领舆论导向功能的新闻模式,具有非常重要的作用和意义。本文通过整理新媒体环境下时政新闻的内涵与发展模式,分析现阶段时政新闻传播的发展现状,探讨促进时政新闻传播发展的有效策略。

The rapid development of information technology leads to the comprehensive upgrading of the audience s demand for information.The traditional media communication mode cannot meet the audience who are used to social media and mobile network,so the new media responding to the new demand arises at the historic moment.Mobile phone and computer have become the main way for people to get information.Compared with traditional media,new media has a large amount of information and multiple links,which can push news consistent with their preferences to different users.The political news plays an important role and is of great significance.By sorting out the connotation and development mode of current political news in the new media environment,this research analyzes the current network development status of current political news communication and discusses effective strategies to promote the development of current political news communication.