微电影广告特征及发展趋势分析

Analysis of advertising characteristics and development trend of microfilm

微电影受到了人们的高度重视。微电影不仅仅是广告营销的手段,还是具有流行性的网络营销工具,为营销创新提供了更多的可能性,成为了广告营销中的中流砥柱。文章主要就微电影广告的特征进行了分析,并提出了微电影广告发展策略以及发展趋势。

Microfilm has been widely concerned,developed rapidly,and highly valued by people.Microfilm is not only a means of advertising marketing,but also a popular Internet marketing tool,which provides more possibilities for marketing innovation and becomes the mainstay of advertising marketing.This paper mainly focuses on the characteristics of microfilm advertising The development strategy and trend of microfilm advertising are put forward.