事理学在概念产品设计定位中的应用

Application of Science of Human Affair in Design Positioning of Conceptual Products

目的强调进行目标系统外部因素的研究,从方法论层面有望突破传统主要考虑内部因素的局限性,对于概念产品创新设计有重要意义。方法将事理学引入概念产品设计定位,在"事"的结构基础上,提出概念产品设计定位研究框架;基于"事""理"之间的联系,对外部因素研究的有序组织的具体研究方法进行探讨;具体阐述事理学中外部因素在概念产品设计定位中的实际应用。结论以主要面向"95后"人群的概念汽车内饰设计项目为案例,提出部分具体的设计定位研究方法,经过整合分析后得出设计定位阐释,为概念产品创新提供研究思路。

The work aims to emphasize the research on the external factors of the target system,hoping to break through the limitations of the traditional consideration of internal factors from the methodological level,which is of great significance to the innovative design of conceptual products.Science of human affair was introduced into the design positioning of conceptual products.A research framework for conceptual product design positioning was put forward based on the structure of“things”.Based on the relationship between“things”and“reasons”,the specific research methods of orderly organization of external factor research were discussed.The practical application of external factors(in the science of human affair)in the conceptual product design positioning was elaborated.Taking the concept car interior design project mainly for the post-95s population as an example,some specific design positioning research methods are proposed,integrated and analyzed to obtain the design positioning explanations,which provides research ideas for conceptual product innovation.