接受心理视域下的红色文化创意产品设计研究

Creative Product Design Methods of Red Culture Based on the Perspective of Reception Psychology

目的尝试从受众接受心理的主体性、主观性、主动性与期待视野之间的关系特征出发,研究如何提高红色文化创意产品的情感性、文化性和可用性。方法以期待视野为切入点,将受众面对红色文化创意产品时的精神和物质两方面需求诠释为功能与形式的关系,梳理和分析受众面对产品过程中的注意、感知、知觉、情感等心理活动;并结合设计案例,引入函数关系、函数图像,归纳和总结红色文化创意产品的功能与形式关系。结论研究受众的接受心理,能够促进红色文化创意产品研发者从单一关注精神需求转向物质与精神两方面需求并重;同时,设计师对红色文化创意产品的功能与形式之间关系的处理将直接决定受众的接受心理。在此基础之上,探索基于接受心理角度的设计方法,为中国红色旅游景区的可持续发展提供有力的参考和支持。

The paper aims to study how to improve the emotionality,culture and practicality of red cultural creative products from the relationships among the subjectivity,subjective factors,subjective initiative and horizons of expectation embodied by the audience’s reception psychology.Firstly,the spiritual and material needs of the audience when exposed to red cultural and creative products were interpreted as the relationship between function and form,and the mental activities such as attention,sense,perception and emotion of the audiences when they encountered with the products was sorted out and analyzed.Secondly,combined with the design cases,the functional relationship and functional image were introduced to summarize the functional and formal relationship of the red cultural and creative products.The study of the audience’s reception psychology can promote a change from a merely single focus on spiritual needs to embrace material and spiritual needs as well;at the same time,it demonstrates that the designer’s treatment of the relationship between the functions and forms of red cultural and creative products will directly determine the audience’s reception psychology.The design method based on reception psychology can provide strong reference and support for the sustainable development of tourist attractions of red culture in China.