环境图形设计在城市更新中的应用

Application of Environmental Graphic Design in Urban Renewal

目的将环境图形作为物质和精神相融合的新型城市文本,创意性地介入城市更新,让艺术潜入城市日常生活,激活城市遗存的文化和历史魅力。方法在分析城市更新诉求的基础上,围绕环境图形设计的四大主导要素:用户特征、环境协调、系统功能、体验互动,阐释环境图形如何在特定的城市历史语境下以独特的艺术创意形式介入城市更新,实现城市信息的可视化,构建城市精神和文化特性,促成城市的新旧融合,平衡功能与审美,协调人与环境的关系,提升民众审美体验和情感认同。结论在城市更新中,环境图形体系以其指示性、图形性、象征性、隐喻性等特征,以艺术化的方式重塑城市历史遗存和文化活力,实现了图形信息的跨平台运行,充分发挥了系统功效,形成了城市空间的别样景观,为民众带来了便利,提升了环境体验。

The work aims to integrate the environmental graphic into the new urban text as the material and spirit and creatively apply it to urban renewal,so as to endow art to urban daily life and activate the cultural remains and historical charm of the city.Through the analysis on the demands of urban renewal,the four leading elements of environmental graphic design:User Cognition,Environmental Coordination,System Function,Experience Interaction,were centered to expound how environmental graphics intervene in urban renewal with unique artistic and creative forms in specific urban historical context,realize the visualization of urban information,construct the spirit and cultural characteristics of the city,facilitate the integration of the old and the new in the city,handle the relationship between urban function and aesthetics,coordinate the relationship between people and the environment,and enhance the aesthetic experience and emotional identity of the public.In urban renewal,environmental graphic system reshapes the historical heritage and cultural vitality in an artistic way with its indicative,graphic,symbolic and metaphorical characteristics,thus implementing a cross-platform operation in graphic information,performing the system functions,creating the different landscape in urban space,and improving the convenience and the environmental experience for people.