乡村振兴战略视角下乡村旅游地居民影响感知研究——以甘肃省玉泉山庄为例

A Study on the Impact Perception of Rural Tourism Residents from the Perspective of Rural Revitalization Strategy:A Case Study of Yuquan Villa in Gansu

发展乡村旅游是乡村振兴战略的重要突破口。以甘肃省玉泉山庄为研究对象,通过问卷调查和访谈的方式收集到当地居民的基本信息和感知态度,之后采用SPSS 25.0软件对当地居民有关乡村旅游影响的感知及态度进行了排序研究分析。结果表明,发展乡村旅游对当地经济、文化、社会及生态环境均产生较为明显的影响,居民对此的感知和态度存在差异。鉴于此,政府和相关部门应采取不同的旅游发展策略调控旅游发展带来的负面影响,争取获得当地居民的大力支持,从而促进旅游经济、社会文化、生态环境的可持续发展,实现整个乡村社区的和谐发展,真正通过产业兴旺来实现乡村振兴。

The development of rural tourism is an important breakthrough in rural revitalization strategy.Taking Yuquan Villa in Gansu as the research object,this paper collects the basic information and perceptual attitude of local residents through questionnaire survey and interview,and then uses SPSS software to analyze the local residents'perception and attitude to rural tourism.The results show that the development of rural tourism has a significant impact on the local economy,culture,society and ecological environment,and that residents have different perceptions and attitudes.In view of this,the Government and relevant departments should adopt different tourism development strategies to control the negative impact of tourism development and strive to gain the support of local residents so as to promote the sustainable development of the tourism economy,social culture and ecological environment and to realize the harmonious development of the whole village community and the revitalization of the village through the prosperity of the industry.