身体消费的伦理困境及其重构

The Ethical Dilemma of Body Consumption and Its Reconstruction

在现代性进程中,消费活动越来越表现为通过改造和重塑人的身体来生产和满足需求的过程,身体的需求和欲望得到充分关注,现代经济生产出一系列为身体服务的产品,甚至身体本身也成为商品。现代消费成为人的身体功能的不断扩展和延伸,身体消费正在成为现代生活的景观之一。作为消费品的身体是时尚的身体,也是需要不断被塑造的身体。身体消费面临的伦理困境在于身体的被操纵和被控制,这主要体现为身体的可替代性和可凝视性。对身体消费进行积极的伦理重构,既要在伦理观念上立足人本身,重新思考人的本质,更要在伦理实践中确立全面性的身体意识,开展整全性的身体实践。

In the process of modernity,consumer activities are increasingly manifested as the process of producing and satisfying demands by transforming and reshaping the human body.The needs and desires of the human body have therefore received fully attention.The modern economy produces a range of products that serve the human body,and even the human body itself becomes a commodity.Human body functions have been continuously expanded and extended in the process of modern consumption,and body consumption is becoming one of the landscapes of modern life.As one of the commodities,the body is fashionable as well as constantly-shaped.The ethical dilemma of body consumption lies in the manipulation and control of the human body,which is mainly reflected in the substitutability and gazeability of the body.We need to actively reconstruct the ethics of body consumption,which is not only to rethink the essence of human beings based on the ethical concept of human beings,but also to establish comprehensive body consciousness and carry out holistic body practice in ethical practice.