基于汽车营销技能大赛的有效课堂研究

Research of Effective Class Based on Automotive Marketing Professional Skills Competition

本文采用"赛教融合"的教学模式,以技能大赛为契机,建立相应完善的教学体系,同时优化教学内容,改革教学组织方法,深化校企合作,构建形成性课程评价体系,从而形成有效的课堂教学,提高营销与服务专业的教育、教学水平。

A corresponding perfect teaching system should be established with adopting the teaching method of"competition of teaching and learning"and taking the skill contest as an opportunity.In addition,teaching content is optimized,teaching organization method is reformed,school-enterprise cooperation is deepened,and a formative curriculum evaluation system is built.Therefore,the effective class would be built to improve the education and teaching level of marketing and service majors.