乡村振兴背景下皖西农村电子商务发展的问题及对策

Analysis and Suggestions on the Development of Electronic Commerce in Western Anhui Rural Areas under the Background of Rural Revitalization

根据皖西地区农村电子商务近年的发展概况及成效,指出其存在山区基础设施不够完善、互联网经营意识不强、专业农村电子商务人才缺乏等问题,提出完善农村电商基础设施、强化网销农产品诚信体系建立、加强“互联网+”地方品牌建设及推广和政府监督,以及多渠道加强农村电商人才队伍建设等参考性建议。

According to the development situation and achievements of rural e-commerce in west Anhui in recent years,this paper points out its shortcomings such as backward infrastructure,weak awareness of Internet management and lack of rural e-commerce talents,and puts forward some referential suggestions:improving rural e-commerce infrastructure,accelerating the establishment of credit system for online marketing of agricultural products,strengthening the construction and promotion of"Internet plus"local brand and government supervision,and promoting the construction of rural e-commerce talents through various channels.