文旅融合背景下公共图书馆地方文献资源宣传推广研究——以浙江省地级市图书馆为例

Study on Publicity and Promotion of Local Literature in Public Library Under the Background of Integration of Culture and Tourism:Case Study of the Prefecture-Level Libraries in Zhejiang Province

文旅融合的时代背景为公共图书馆地方特色文献的宣传推广活动提供了更加广阔的发展空间。文章以浙江省11个地级市所属市级图书馆为样本,通过调研和总结其地方文献资源建设及宣传推广活动,从"走出图书馆"和"走进图书馆"两个维度出发,提出"走出图书馆"之从城市书房到景区书房、多部门协同合作,以及"走进图书馆"之创新实体空间,打造文旅融合特色服务项目,借助虚拟空间打造文旅融合服务新平台的建议。

The era background of the integration of culture and tourism provides a broader space for the publicity and promotion of local characteristic literature in public libraries.This paper takes public libraries of 11 prefecture level cities in Zhejiang Province as samples,and through investigation and summary of the construction of local literature resources and the way of publicity and promotion,puts forward the suggestions of building the study area,strengthening the cooperation of many departments and institutions,creating characteristic products and activities,and making full use of the new technology and new platform from the two dimensions of"going out of the library"and"going into the library".