旅游目的地美食要素的感知形象与投射形象对比研究——以广东顺德为例

A comparative research between the projected and perceived image of the delicacy elements in tourist destination——a case study of Shunde in Guangdong

以携程、马蜂窝等主要旅游网站游客发布的顺德美食体验游记文本和顺德旅游局官方网站发布的美食宣传相关信息为样本,借助分析软件ROST Content Mining 6(ROST CM6),运用词频统计和语义网络等功能提取顺德美食的游客感知形象与官方投射形象,并构建维度对比分析二者异同,在此基础上提出相应的对策建议。

By taking the travel notes related to local food experience in Shunde published by tourists from Ctrip,Mafengwo and other major tourism websites and the information related to food publicity published on the official website of Shunde tourism bureau as samples,the thesis uses the content analysis software ROST Content Mining 6 to extract the image of Shunde food perceived by tourists and the official projected image by means of word frequency statistics and semantic network.Meanwhile,dimensions are constructed to analyze the similarities and differences between the two images.On this basis,the corresponding countermeasures and suggestions are put forward.