利用人工智能技术传播和弘扬乡村优秀传统文化

The Use of Artificial Intelligence Technology to Spread and Promote Rural Excellent Traditional Culture

乡村优秀的传统文化是广大农民在特定的乡村环境中历经长时间的农业生产活动所积累的物质财富和精神财富,它承载着农民对于乡村最纯粹的情感。新技术的发展,一方面使乡村文化特征发生了变化,对乡村文化的传承与传播产生了影响;另一方面也给乡村文化的有效传播带来了新的机遇,这就为农民能够在新技术背景下重新认识乡村文化、思考乡村记忆的价值、重新认识自己的传统文化之“根”提供可能。乡村优秀传统文化的传播与弘扬更能使在外农民寻找到自身的归属感和精神支柱,使更多乡绅人士在独具魅力的优秀传统文化的感召下回归故里,建设家乡,促进乡村的振兴与发展。因此,如何利用人工智能这样的新技术,发挥其在保存乡村优秀传统文化、培养文化受众和挖掘优秀传统文化内涵等方面的优势,来有效传播与弘扬乡村优秀的传统文化,成为我们要考虑的问题。

Rural excellent traditional culture is the material wealth and spiritual wealth accumulated by farmers in a specific rural environment after a long time of agricultural production activities,and it carries the most pure feelings of farmers for the countryside.With the development of new technology,on the one hand,the characteristics of rural culture have changed,which has an impact on the inheritance and dissemination of rural culture;and on the other hand,it has brought new opportunities for the effective dissemination of rural culture,which provides the possibility for farmers to re-recognize rural culture,to consider the value of rural memory,and to re-understand the“root”of their traditional culture in the context of new technology.The spread and promotion of rural excellent traditional culture can enable farmers outside to find their own sense of belonging and spiritual support so that more rural gentry can return to their native land to build their hometowns and promote the revitalization and development of the countryside under the inspiration of the unique and outstanding traditional culture.Therefore,how to use new technologies such as artificial intelligence to give full play to its advantages in preserving excellent rural traditional culture,cultivating cultural audiences,and tapping outstanding traditional cultural connotations to effectively spread and promote rural excellent traditional culture has become a problem to be considered.