符号学视角下的怀旧旅游体验研究——以桂林漓水人家景区为例

Research on Nostalgic Travel Experience from the Perspective of Semiotics——Taking Lishuirenjia Scenic Spot in Guilin as an Example

怀旧是一种个人的情感自觉,是对过去某种事物和文化的情感认同。当前,怀旧旅游愈发盛行,并成为一个不容忽视的研究主题。以桂林漓水人家景区这一具有代表性的案例作为研究对象,运用符号学相关理论,分析主要景观的符号属性及游客对景观的解码过程,发现漓水人家景区发展怀旧旅游存在景观符号文化内涵不足、资源整合系统性不强、景观表现形式单一等问题,并提出相关建议措施,以期为同类怀旧旅游景区提供借鉴。

Nostalgia is not only a kind of personal emotional consciousness,but also the emotional identification with things and culture from the past.At present,nostalgia tourism is more and more popular,and has become a research topic that can not be ignored.By taking the representative case of Lishuirenjia scenic spot in Guilin as research object,using semiotics theories and analyzing the symbolic attributes of the main landscape and the process of decoding the landscape by the tourists,this study found that the development of nostalgic tourism in Lishuirenjia scenic spot has the problems of insufficient cultural connotation of landscape symbols,weak systematic nature of resources and monotonous representation.Based on the above findings,relevant suggestions and measures are proposed to provide reference for similar nostalgic tourist attractions.