文化旅游视角下的依兰县旅游纪念品开发

Tourism Souvenir Development in Yilan County from the Perspective of Cultural Tourism

项目组对黑龙江省依兰县旅游业发展情况进行了详细调研,提出依托依兰县现有旅游资源,利用黑龙江省具有地域文化特色的海伦剪纸艺术开发特色旅游纪念品。海伦剪纸是黑龙江省级非物质文化遗产,是黑龙江省民间艺术的典型代表,拥有较大的市场潜力。通过整合依兰县旅游资源开发特色剪纸纪念品,延长产业链,扩大市场,在获得经济效益的同时更好地宣传和推进依兰县的旅游产业发展,也为其他地区旅游纪念品的开发提供经验借鉴。

The project team made a detailed investigation on the development of tourism in yilan county,heilongjiang province,and proposed to develop characteristic tourism souvenirs by relying on the existing tourism resources in yilan county and using the Helen paper-cut art with regional cultural characteristics in heilongjiang province.Helen paper-cut is an intangible cultural heritage of heilongjiang province and a typical representative of folk art in heilongjiang province.Through the integration of tourism resources in yilan county to develop featured paper-cut souvenirs,extend the industrial chain and expand the market,while obtaining economic benefits,better promote and promote the development of tourism industry in yilan county,and provide experience for the development of tourism souvenirs in other areas.