论新闻类微信公众号推文人物报道的叙事技巧——以“剥洋葱people”微信公众号为例

On Narrative Technique of the News WeChat Public Account Twitter Character Report:Taking"Onion-peeling people"WeChat Public Account as an Example

在新媒体的冲击下,新闻业受到非常大的挑战,“剥洋葱people”微信公众号作为传统新闻业向新媒体转型的成功代表之一,通过新颖的视角和聚焦的选择,从人物出发,渗透社会各个方面,引发社会思考及讨论。同时采用别出心裁的叙事技巧,热点与深度相融合推进深阅读,从而达到了新新闻专业主义与叙事艺术的统一。

Under the impact of new media,journalism is faced with great challenges.As one of the successful representatives of the transformation from traditional journalism to new media,WeChat public account"onion-peeling people"penetrates all aspects of the society from the perspective of characters and the choice of focus through the novel perspective and the choice of focus,and arouses social thinking and discussion.At the same time,the novel narrative techniques are adopted,and the hot spots and depth are integrated to promote the deep reading,so as to achieve the unification of new journalistic professionalism and narrative art.