基于微博数据的“新冠肺炎”互联网舆情分析

Internet public opinion analysis of"Novel Coronavirus Pneumonia"based on Micro-blog data

新浪微博作为国内互联网最主要的舆情发酵源头和热点事件聚集地之一,是监测互联网舆情动态,洞察舆论观点不可或缺的重要平台。本研究聚焦新浪微博“新冠肺炎”热点事件,从科技话题、科研机构、科技人物、热点事件等不同维度进行数据挖掘,结果表明,一是政府、科研机构、科技工作者等各级社会组织和个人迅速参与“新冠肺炎”热点事件讨论,推动各级政府积极协调动员社会各方资源。二是社会公众高度信任政府、科研机构和领域专家等权威主体的舆论引导,其应激情绪也深受权威媒体言论影响。三是要进一步提升我国“应急科普”能力,创新科普宣传理念,树立科协品牌价值,引导舆论正向发展。

Sina micro-blog,as one of the most important source of the fermentation of public opinion and hot topics gathering in China,is an indispensable platform for monitoring and having an insight into the dynamics of public opinions.This study focuses on Novel Coronavirus Pneumonia(NCP)related topics on Sina micro-blog,and analyzes public opinions from the following perspectives:topics,institutions,researchers and events.The results show that,first,governments at all levels and other social organizations are participating in the discussion of the NCP rapidly,which encourages these governments to coordinate and organize resources all around China immediately.Second,the public highly trusts the information issued from the authoritative subjects such as the governments and experts.Meanwhile,the public emotion is deeply influenced by the authoritative media.The third is to further enhance China's"emergency science popularization"capability,innovate science popularization concepts and guide public opinion positively,and also to establish the brand value of CAST in science popularization.