大数据时代下铁路车站售票组织探讨

Discussion on Ticket Selling Organization of Railway Station in The Era of Big Data

从互联网发展促进消费结构升级、售票技术发展奠定铁路售票改革基础以及车站售票组织呈现明显的数字时代特征等方面,体现出铁路售票组织面临进入大数据时代的新形态。分析目前铁路车站售票组织管理在管理模式、岗位职能、用工方式和客票营销等方面存在的问题,提出从旅客需求、精益管理和互联网思维的角度,通过丰富客票服务方式、提升车站售票组织的效率与效益、拓展售票渠道等方面采取具体措施,进一步促进铁路车站售票组织更好地适应大数据时代的发展,不断提升综合服务水平和管理水平,实现铁路行业向现代化运输服务业的转型和发展。

The development of Internet brings the upgrading of consumption structure,the development of ticketing technology lays the foundation for the reform of railway ticketing,and the station ticketing organization shows obvious digital features.All of these tell us that station ticketing organization is facing challenges from the era of big data.This paper analyzes the challenges of railway station ticketing organization in terms of management mode,post function,employment mode and marketing.From the perspective of passenger demand,lean management and internet thinking,it puts forward concrete measures,such as enriching the ticketing services,improving efficiency of ticketing organization and expanding ticketing channels,to better adapt to the big data era,so as to improve service and management of station ticketing and propel the transformation of railway industry toward a modern mobility.