7Auh S, et al. Co production and customer loyalty in financial services[J].Journal of Retailing,2007,83(3) : 359-370.
8Becker G S. A theory of the allocation of time[J]. Economic Journal,1965,75(2):493-517.
9Chan K W, et al. Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures[J].Journal of Marketing, 2010, 74 (3) :48-64.
10Cova B and Salle R. Co-creating value with customer network actors[J]. Industrial Marketing Management, 2008, 37(3): 270-277.
