汉字图形化在招贴设计中的应用研究

RESEARCH ON THE APPLICATION OF CHINESE CHARACTERS IN POSTER DESIGN

汉字是华夏文化传承的载体,凝聚中华文明的历史与智慧,凭借招贴与汉字融合的视觉表达能够营造文化桥梁,传递东方文化魅力。目的:挖掘汉字元素在现代招贴创作中的趋势和设计价值。方法:以汉字元素文化内涵与创意方式为切入点,从视觉艺术的角度探寻招贴画面与汉字语言融合的设计特征与内涵。结论:得到汉字元素的文化内涵及与招贴设计的契合点,实现传统汉字元素在现代招贴设计中的经验与延展。

Chinese characters are the carrier of Chinese culture inheritance,which embodies the history and wisdom of Chinese civilization. By virtue of the visual expression of posters and Chinese characters,it can build a cultural bridge and convey the charm of eastern culture. Objective:explore the trend and design value of Chinese character elements in modern poster creation. Methods:starting from the cultural connotation and creative ways of Chinese characters,this paper explores the design features and connotation of the combination of poster pictures and Chinese characters from the perspective of visual art. Conclusion:get the cultural connotation of Chinese character elements and the meeting point with poster design,realize the experience and extension of traditional Chinese character elements in modern poster design.