基于集体无意识的包装造型设计研究

RESEARCH ON PACKAGING MODEL DESIGN BASED ON COLLECTIVE UNCONSCIOUS

为满足在时代与社会日益发展中,人们日益提高的产品包装需求,本文重点梳理荣格的集体无意识与包装设计领域的关联脉络,针对设计者设计思维的显意识与潜意识活动,科学地论述分析,以寻求包装设计领域和集体无意识理论间的互相联系,总结出包装设计新的造型设计运用,为集体无意识下包装造型设计发展思路铺垫理论保障,该方法能使得包装设计方向与用户所需契合,以求更好的发展。

In order to meet the ever-increasing product packaging needs in the increasingly development of the times and society,this paper focuses on the context of Jung’s collective unconsciousness and packaging design,and scientifically analyzes the conscious and subconscious activities of designer design thinking. In order to seek the interrelationship between the packaging design field and the col ective unconscious theory,sum up the new design and application of packaging design,and lay a theoretical guarantee for the development of the packaging design of the collective unconscious,this method can make the packaging design direction meet the needs of users. For better development.