摘要
通过对现阶段移动端游戏互动式H5广告的发展现状介绍、对具体案例进行深层次的分析思考,为移动端游戏互动式H5广告提供有效的设计策略。通过用户体验的感官体验、情感体验、思维体验、行为体验、关联体验要素来分析具体游戏互动式广告的案例进行研究。得出适合移动端游戏互动式H5广告的具体设计策略。该方法从用户的体验角度出发,从而更好地突出品牌化设计理念和人性化用户体验。
To provide an effective design strategy for interactive H5 advertising on mobile games by introducing the current development status of interactive H5 advertising for mobile games and deep analysis of specific cases. Through the user experi-ence,sensory experience,emotional experience,thinking experience,behavioral experience,and related experience elements to analyze the case of specific game interactive advertising. The specific design strategy for mobile interactive H5 advertising is obtained.This method is based on the user experience,so as to better highlight the brand design concept and user-friendly user experience.
作者
张耿
项洋
ZHANG GENG;XIANG YANG
出处
《设计》
2020年第3期131-133,共3页
Design
关键词
H5广告
游戏互动式
体验
H5 advertisement
Interactive game
Experience
