自媒体时代构建高校校园网络文化正能量路径探析

An Analysis on the Positive Energy Path of Constructing College Campus Network Culture in the Era of We-media

在自媒体时代,高校校园网络文化传播正能量的时代责任尤为迫切,高校校园网络文化正能量建设路径是:依托自媒体平台,开展大学生媒介素养教育;精心打造富有特色的高校校园自媒体平台;组建一支高素质的高校自媒体平台管理团队;创新高校校园网络文化自媒体传播形式和内容;有效利用大众传播理念等。

In the era of"we-media",it is particularly urgent for colleges and universities to spread positive energy of network culture. The construction path of positive energy of campus network culture is to rely on the wemedia platform to carry out the media literacy education of college students;to carefully build a distinctive campus we-media platform;to establish a high-quality we-media platform management team;to innovate the form and content of we-media communication of campus network culture,and make effective use of the concept of mass communication.