浅析乡村“旅游+”传媒模式特色旅游——以福州永泰县为例

Brief Analysis of Rural Tourism based on a Mode of“Tourism Plus” Mass Media Taking Yongtai County as an Example

如今,在媒体旅游宣传的大环境下,如何使大众传媒与旅游业通过资源共享、优势互补以此构建良性的、可持续发展的发展态势以及提高互动双方的收益成为急需探讨的问题。本文基于对大众传媒、旅游业和相关互动性进行分析,以永泰当地旅游发展现状为研究对象,剖析如何借助新兴的传媒手段,拓宽旅游宣传渠道,发展乡村特色旅游业的可行性,同时构建适用于永泰发展的"永泰互动旅游传媒"模式,以期为促进大众传媒与旅游结合的研究与应用做出些许贡献。

In the context of current media tourism promotion, an important problem has emerged: how to make the mass media and the tourism industry form a sound and sustainable development trend as well as in crease the benefits of both through resource sharing and advantages complementing. Based on the mass me dia, the tourism and the interactivity between them, taking the local tourism in Yongtai county as an example, the thesis analyzes the possibilities about how to expand channels to promote rural tourism by emerging me dia, and focuses on exploring a unique mode with interactive tourism and mass media for Yongtai county so as to contribute to the research and application of the combination of mass media and tourism.