农村电商发展背景下高职商务英语人才教育与培养路径

Education and Training of Business English Talents in Higher Vocational Colleges under the Development of Rural E-commerce

随着国家对农村市场的重视和乡村振兴战略的提出,农村电子商务也如雨后春笋般不断诞生。农村电子商务的不断发展为高职商务英语专业人才提供了新的机遇和挑战。本文对传统高职商务英语人才的培养现状进行分析,并对农村电商新环境下的高职商务英语专业人才教育与培养的路径进行了探索和建议。

With the country's attention to the rural market and the Rural Revitalization Strategy, rural e- commerce is also springing up. The continuous development of rural e-commerce provides new opportunities and challenges for business English professionals in higher vocational colleges. And explores and suggests the path of the education and cultivation of business English talents in the new rural e-commerce environ ment.