摘要
为了探究评价烟台葡萄酒文化酒庄旅游发展情况的客观评价指标体系,填补相关研究空白,本文选取5个一级指标和22个二级指标构建了烟台葡萄酒文化酒庄旅游评价指标体系,采用综合指数测算法对4个代表性酒庄旅游发展情况予以评价。结果表明,各酒庄综合评分差异比较大,说明酒庄发展极不平衡,总体上酒庄1(张裕)的发展情况较优;二级指标中交通状况和信息技术应用的评分较低,需要有关部门和酒庄采取措施予以改进和完善。
In order to explore the objective evaluation indexes system for evaluating the development situations of wine culture-oriented chateau tour and further fill the relevant research gap,five first-level indicators and 22 second-level indicators were selected to construct the system.Then the comprehensive index measurement algorithm was adopted to evaluate the development situations of the tour in four representative chateaus.The results showed that,there were significant differences in the comprehensive scores of the 4 chateaus,indicating that the development of chateau tour was extremely unbalanced.Among the 4 chateaus,the tourism development of No.1 chateau(Changyu)was the best.For all the secondary indicators,the traffic conditions and the application of information technology got low scores and were in need of further improvement.
作者
张静文
袁静静
王镜涵
密艳秋
于立芝
ZHANG Jingwen;YUAN Jingjing;WANG Jinghan;MI Yanqiu;YU Lizhi(Yantai Research Institute,China Agricultural University,Yantai,Shandong 264670,China)
出处
《酿酒科技》
2020年第4期126-129,134,共5页
Liquor-Making Science & Technology
基金
山东省软科学研究计划项目“科技创新助推葡萄酒文化旅游提档升级融入山东精品旅游产业研究”(2018鲁科软办第135号)
中国农业大学烟台研究院URP项目“葡萄酒文化酒庄旅游客观评价指标体系研究”(20183084)。
关键词
烟台
葡萄酒文化
酒庄旅游
客观评价
Yantai
wine culture
chateau tour
objective evaluation
