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New Features of Chinese Cross-Border E-Commerce: Branded, Refined and Diversified

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摘要 China’s cross-border e-commerce industry was dynamic in 2019,with pressing requirements being laid down on capital,technology and services,and the threshold and operation difficulty of this industry being raised to a higher level.More traditional enterprises and brands began to move towards center stage,causing China’s cross-border e-commerce sector to become refined,branded,localized and diversified.It can be said that the industry has entered a transitional period and has encountered a new situation where the driving force of development is called for.
作者 Lin Zhiyong
机构地区 不详
出处 《China's Foreign Trade》 2020年第2期52-55,共4页 中国对外贸易(英文版)
关键词 BRAND driving refined
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