山西省黄河旅游板块全域旅游发展现状分析

Analysis of the Current Situation of Tourism Development in the Whole Area of the Yellow River Tourism Plate in Shanxi Province

山西黄河旅游板块包括忻州、吕梁、临汾和运城,通过对四地区全域旅游发展所需旅游资源分布、市场认同度及公共服务体系的分析,发现在旅游产品开发、市场发展均衡度与公共服务体系建设方面存在的问题,最终提出提升旅游产品质量与结构、加快知名品牌打造与提高公共服务体系的能动性建设等策略。

The Shanxi Yellow River tourism sector includes Xinzhou,Lvliang,Linfen and Yuncheng.Through the analysis of the distribution of tourism resources,market identity and public service system needed for the development of tourism in the four regions,the problems in tourism product development,market development equilibrium and public service system construction are found.Finally,the paper puts forward to improve the quality and structure of tourism products and accelerate the construction of well-known products.Brand building and improving the initiative of public service system construction strategies.