面向市场的惠安女服饰服装开发初探

A preliminary study on the development of Huian women’s clothing for the market

惠安女服饰作为闽南的传统服饰文化,尽管已经申请了非物质文化遗产保护项目,但是由于封建思想的残留及文化内涵没有在当地得到推广,这个充满地域特色的民俗文化的传承之路面临了危机。为惠安女服饰寻求一个适合市场推广的途径,不失为实现惠安女服饰文化可持续传承的一个途径。将中国各类民族服饰、民俗文化服饰依据市场需求进行再设计,让更多的民俗地域服饰适应时代潮流,经久不衰。

As the traditional costume culture of Minnan,Huian women’s clothing has applied for the intangible cultural heritage protection project,but because of the remnants of feudal thought and cultural connotation has not been widely promoted in the local,the road of the inheritance of folk culture full of regional characteristics is facing a crisis.To seek a suitable way for the marketing of Huian women’s clothing can be regarded as a way to realize the sustainable inheritance of Huian women’s clothing culture.Redesigning all kinds of Chinese ethnic costumes and folk cultural costumes according to the market demand,so that more folk regional costumes can adapt to the trend of the times’enduring.