全域旅游背景下工业旅游标准化建设研究——以海南核电工业旅游基地建设为例

Study onStandardization Construction of Industrial Tourism under the Background of Global Tourism——ake the onstruction of Hainan Nuclear Power Industrial Tourism Base as an xample

本文以海南核电有限公司为例,研究工业旅游基地标准体化建设过程。在海南全域旅游发展战略指引下,海南核电因地制宜,在核电行业内率先开展工业旅游基地标准化建设。通过管理标准化、制度建设标准化、资源配置标准化、设施服务标准化、品牌活动标准化、媒体互动标准化等方式组织实施,总结出工业旅游基地标准体化建设经验,可为我国其他城市的工业旅游基地建设提供一些借鉴。

Taking Hainan Nuclear Power as an example,this article focuses on the process of standard construction of industrial tourism base.Under the guidance of Hainan s universal-tourism-development strategy,Hainan nuclear power industry takes the lead in the standardization construction of industrial tourism base.Through the organization and implementation of management standardization,system standardization,resource allocation standardization,facility service standardization,brand activities standardization,media interaction standardization,etc.,he experience of standard construction of industrial tourism base can be summarized,which can provide some references for the construction of industrial tourism base in other cities in China.