产教深度融合下跨境电商“3E融合”教学改革实践——以宁波城市职业技术学院为例

Practice of Teaching Reform of “3E Integration” of Cross-border E-commerce Based on Concept of Integration of Industry and Education--The Case of Ningbo City College of Vocational Technology

跨境电商企业需要既懂外贸、精通英语又具备电商操作技能的复合型人才。宁波城市职业技术学院为培养企业需要的人才,以产教深度融合为背景,以企业真实项目为载体,将电子商务、国际贸易、应用英语三个专业进行"3E融合",搭建跨境电商基础平台,构建以需求为导向的校企合作项目、服务外包项目、自主创业项目等教学实战载体,形成充分整合电子商务、国际贸易、应用英语三个专业优质资源的教学模式及相关保障评价机制。

The cross-border e-commerce enterprises need the compound talents who understand foreign trade, are proficient in English, and are skilled in the operation of e-commerce. In order to cultivate the talents needed by enterprises, Ningbo City College of Vocational Technology, with the concept of deep integration of industry and education, with the carrier of real projects of enterprises, integrates three majors of e-commerce, international trade and applied english that are the"3 E integration", builds the basic platform of cross-border e-commerce, and constructs the carriers of teaching practice that are the demand oriented school-enterprise cooperation projects, the service outsourcing projects and the self entrepreneurship projects, so as to form a teaching mode as well as relevant guarantee and evaluation mechanisms that fully integrates three high-quality resources of e-commerce, international trade and applied english.