出版企业境外投资的国别风险分析与应对--以F出版公司收购美国P公司为例

Country Risk Analysis and Management of Overseas Investment by Publishing Enterprises--Take F Publishing Company’s Acquisition of P Company in U.S. as an Example

近年来,我国不少出版企业开始将境外市场纳入自身发展版图,境外投资成为出版企业国际化经营的重要手段。如何科学分析国别风险,合理防控风险,是我国出版企业需要面对的重要课题。本文以F出版公司收购美国P公司为例,分析并购发生前后美国的政治、经济和文化等方面的风险变化情况,梳理F出版公司的应对举措,为我国出版企业管控境外投资风险提出建议。

in recent years, many publishing enterprises in China have begun to bring the overseas market into their development territory, and overseas investment has become an important means of international management of publishing enterprises. How to scientifically analyze the country risk and reasonably prevent and control the risk is an important task that Chinese publishing enterprises need to face. Taking F publishing company’s acquisition of P company in U.S. as an example, this paper analyzes the political, economic and cultural risk changes in the United States before and after the acquisition, sorts out F publishing company’s countermeasures, and puts forward Suggestions for Chinese publishing companies to control overseas investment risks.