大兴安岭林区冬季旅游发展路径研究

Research on Development Path of Winter Tourism in Daxing’anling

以大兴安岭为例,在当前将冷资源做成热经济的大背景下,认真分析高寒林区发展冬季旅游的优势和短板,转变"寒冷是短板、冰雪是劣势、冬季是淡季"的传统固化思维,牢固树立"冰天雪地也是金山银山"理念,从大力发展冰雪旅游、冰雪体育、冰雪文化,推进多业融合角度,深入研究冬季旅游、冰雪经济发展路径和模式。提出了建立和完善科学化的领导机制、构建冰雪品牌体系、建立多元化的资金筹措渠道等对策建议。

Under the current background of making cold resources into a hot economy, this paper analyzed the advantages and shortcomings of developing winter tourism in alpine forest areas carefully by taking Daxing’anling as an example. Daxing’anling should change the traditional solidified thinking of "cold is short board, ice and snow are disadvantage, and winter is low season", and firmly establishing the Concept of "Ice, Snow and Snow are also Golden Mountains and Silver Mountains". It studied winter tourism, ice and snow economic development paths and models in-depth from the perspective of vigorously developing ice and snow tourism, ice and snow sports, ice and snow culture, and promoting multi-industry integration.It put forward countermeasures and suggestions such as establishing and perfecting a scientific leadership mechanism, building an ice and snow brand system, and establishing diversified funding channels.