摘要
用户体验策略是一种产品开发设计实践的研究方法。文章主要介绍了用户体验策略的基本架构,强调在市场中找到创新机会点并创造价值,对目标市场定位进行充分的分析,以及调研并且利用提高转化率的设计思维方式开发出有价值的新产品。通过了解并分析用户体验策略的四条基本准则,并结合各种商业案例分析,总结出策略中产品开发的五条设计原则。
User experience strategy is a research method of product development and design practice.This paper introduces the basic structure of user experience strategy, emphasizing on finding innovative opportunities and creating value in the market, making full analysis of the target market positioning, and investigating and developing valuable new products by using the design thinking method of improving conversion rate. Through understanding and analyzing the four basic principles of user experience strategy,and various business case studies are combined to summarize the five design principles of product development.
作者
付尧月
Fu Yaoyue(School of Art and Design,Wuhan University of Technology,Wuhan 430070,China)
关键词
用户体验策略
价值创新
产品开发
设计原则
user experience strategy
value innovation
product development
design principles
