湖州市农村电商提档升级策略研究

Research on the Strategy of Huzhou Rural E-commerce Upgrading

大力发展农村电商是实现乡村振兴的有力举措。湖州市大力推进农村电商是实现产业兴旺、农民富裕的必然选择。文章通过分析湖州市农村电商的发展现状、主要业务模式及发展趋势,针对性地指出湖州市农村电商发展中存在着认识和服务体系不到位、专业人才缺乏等问题,提出湖州市农村电商发展应该在思想认识、特色品牌培育、农业与电商融合、农业生产转型升级、电商产业链模式以及政府扶持等各方面进行提档升级。

Vigorous development of rural e-commerce is a powerful measure to achieve rural revitalization.In recent years,Huzhou has vigorously promoted rural e-commerce,which is an inevitable choice to achieve industrial prosperity and country farmers’ affluence.Based on the analysis of the current development and main business models of rural e-commerce in Huzhou,combined with the current development trend of rural e-commerce,this paper points out the main problems existing in the development of rural e-commerce in Huzhou,such as knowledge,service system and professional talents,etc.More over,this paper puts forward that the development of rural e-commerce in Huzhou should be depended on the recognition of rural e-commerce,the cultivation of rural characteristic industrial brands,the integration of agriculture and e-commerce,the transformation and upgrading of agricultural production,the pattern of rural e-commerce industry chain,and the government’s strategy of supporting the development of rural e-commerce,etc.