基于用户需求的文化创意产品设计研究

RESEARCH ON CULTURAL AND CREATIVE PRODUCT DESIGN BASED ON USER DEMAND

我国有关文化创意产品的研究持续增长,文化创意产品的发展也不断备受关注,大部分消费者也越来越注重产品的体验满意度。同时,现代的产品设计中常常将用户需求作为设计的依据,贯穿整个设计开发过程当中。消费者从产品设计上获得的体验会影响他们对产品的解读与感知。本文将从用户需求角度出发,分析文化创意产品,希望为文化创意产品设计提供新思路。

The research on cultural and creative products in China continues to grow,and the development of cultural and creative products has been attracting more and more attention.Most consumers are paying more and more attention to the experience satisfaction of products.At the same time,the modern product design often takes the user demand as the design basis,throughout the entire design and development process.Consumers'experience from product design will affect their interpretation and perception of products.This paper will analyze the cultural and creative products from the perspective of user demand,hoping to provide new ideas for the design of cultural and creative products.