浅谈设计在产品定价及组合价值中的作用

A BRIEF DISCUSSION ON THE ROLE OF DESIGN IN PRODUCT PRICING AND PORTFOLIO VALUE

在我们的日常生活消费中市场上充斥着琳琅满目的产品,其中单是一种产品就有许多种类,而它们各自又有着自己或高或低的价格,当我们购买一件产品的时候不仅是购买了它的使用价值,还有背后的组合价值,产品的定价背后存在许多影响因素,而设计是其中很重要却又经常被人们忽略的一点,为了理清设计是如何在定价和组合价值中起作用的,本文将系统地阐述产品组合价值和定价的概念以及举例说明设计在两者间的作用,最后得出设计在产品定价以及组合价值中的角色和重要性。

In our daily life,the market is full of a variety of products,among which there are many kinds of products,each of which has its own high or low price.When we buy a product,we not only buy its use value,but also its portfolio value.There are many factors behind the pricing of the product,among which design is very important but it's always ignored,this paper will systematically elaborate the concept of portfolio value and pricing and the role of design in the two.