跨境电商创新创业人才能力研究

Research on the Ability of Cross-border E-commerce Innovation and Entrepreneurship Talents

中国跨境电商交易规模迅速扩张,跨境电商人才缺口很大,但是高职跨境人才很难满足市场需求。本文采用访谈和问卷调研法,对访谈内容和调研数据统计分析,归纳出跨境电商创新创业人才能力要素,以此为高职跨境电商专业培养创新创业型人才提供参考和依据。

The scale of cross-border e-commerce transactions in China is expanding rapidly,and there is a large gap in cross-border e-commerce merchants.However,it is difficult for high-level cross-border talents to meet market demands.This article uses interviews and questionnaire survey methods to analyze the content of interviews and survey data,and summarizes the elements of cross-border e-commerce innovation and entrepreneurship talents,in order to provide reference and basis for vocational cross-border e-commerce majors to cultivate innovative and entrepreneurial talents.