共生与互融:短视频时代大学生的国家认同教育

Symbiosis and Mutual Integration:Research on National Identity Education for College Students in the Era of Short Video

大学生国家认同意识关乎国家发展主体合力的生成与国家网络意识形态安全,更关系到人民对美好生活的向往和时代新人的使命担当。短视频解释性、场景化和感染力的特质优化了国家认同教育空间体验,创新了国家认同教育话语表达,开创了国家认同教育多元风格,重塑了国家认同教育作用圈层;但在资本逻辑、技术逻辑和商品逻辑的操控下,短视频行业跌入了“欲望泛化”“感性狂欢”和“物的迷恋”的怪圈,衍生出了消解大学生国家认同意识的隐性因子。面对潜伏性危机,高校必须分析和挖掘国家认同教育与短视频平台发展的内在契合点和价值共生点,强化内容认同、角色认同、思想认同和行为认同,促进国家认同意识的内化与外化。

The sense of national identity of college students is related to the formation of the main joint-force of national development and the security of ideology in the national network and it is also related to the people’s longing for a better life and the mission of newcomers of the times.The interpretive,contextualized and appealing traits of short video optimize the spatial experience of national identity education,innovate its discourse expression,open up the multiple styles of national identity education,and reshape the role of national identity education.However,under the control of capital logic,technical logic and commodity logic,the short video industry has fallen into the“desire generalization”,“sensibility carnival”and“material fascination”,which has derived hidden elements to dispel the national identity of college students.Facing the latent crisis,universities must analyze and explore the intrinsic convergence and value symbiosis for the development of national identity education and short video platform,strengthen the content identification,role identification,ideological identification and behavior identification so as to promote the internalization and externalization of the national identity consciousness.