生态农产品“O2O+F2F”模式助推乡村振兴探索

A Research on How “O2O+F2F” Mode for Eco-agriculture Products Promote Industrial Development of Rural Areas

通过探索生态农产品“O2O+F2F”(Online to Offline+Farm to Family)模式助推嘉兴乡村振兴的产业兴旺,主要对嘉兴5县2区农村生态农产品电子商务发展现状进行深入调研及分析,挖掘出制约嘉兴农村生态农产品电子商务销售的瓶颈,提出相应的解决方案,供各美丽乡村和相关部门人员及科研人员参考。

Based on deep investigation and analysis on current situation of e-commerce development for rural eco-agriculture products in five counties and two districts of Jiaxing,by making a research on how“O2O+F2F”e-commerce mode for eco-agriculture products promote industrial development of jiaxing rural Areas,aims to figure out constraints or bottlenecks that block e-trade of rural eco-agriculture products in Jiaxing,and propose corresponding solutions for reference of rural residents,relevant departments’personnel as well as researchers.