市场营销专业技能竞赛成绩提升方案研究

Research on Promotion Scheme of Marketing Professional Skills Competition Results

近年来,以促进技能提高为目的的高职院校技能竞赛得到了各个院校的重视,本文主要研究如何通过各种方式,多方面、多角度的促进市场营销专业技能竞赛的成绩提升,在分析竞赛赛项指南的基础上,制定了以下成绩提升方案:实训课程设置、组建学生社团、培训“双师型”教师,以及赛前集训等,以期可以促进市场营销专业技能竞赛在某种程度上的提高。

In recent years,skills competitions in higher vocational colleges aimed at improving skills have been paid attention by various colleges.This paper mainly studies how to promote the achievement improvement of marketing professional skills competitions in various ways,from various aspects and from various angles.Based on the analysis of the competition guidelines,the following achievement improvement schemes have been formulated:setting up training courses,forming student associations,training"double-qualified"teachers,and pre-competition training,etc.In order to promote the improvement of marketing professional skills competitions to a certain extent.