广告招贴设计的创意主题表达策略思考

Thinking on the Creative Theme Expression Strategy of Advertising Poster Design

在经济市场中,企业通过广告招贴设计宣传产品,准确快速地传达商品信息,在市场中脱颖而出。基于此,文章分析了广告招贴设计主题的发展,强调主题表达原则,并提出了创意主题的表达策略。通过准确生动地表达主题,让广告招贴设计传播产品信息,实现广告目标。

In the economic market,enterprises design propaganda products through advertising posters,accurately and quickly convey commodity information,and stand out in the market.Based on this,this paper first analyzes the development of advertising poster design theme,emphasizes the principle of theme expression,and finally puts forward the expression strategy of creative theme.Through the accurate and vivid expression of the theme,let the advertising poster design to spread the product information,to achieve the advertising objectives.