福建建筑文化元素在农产品包装设计中的探索

Exploration and Design of Fujian Architectural Culture Elements in Agricultural Product Packaging

一、尤溪老酒与福建建筑概述(一)尤溪老酒的现状与市场定位尤溪县作为福建省山区第一大县,依山傍水,天然的山涧引领了酿酒产业的萌发,"山里陈"这一品牌由此诞生。"山里陈"是尤溪县的红粬黄酒,酿酒已经成为了家家户户的习惯,它作为本土的品牌为当地人所熟知。

Fujian Youxi old wine as a local widely circulated wine, has a certain degree of visibility. As an agricultural product, its packaging communication design is often ignored. In order to pass on the brand awareness of youxi old wine, we must spread the brand effect through certain design. In the same kind of local wine, stand out must have the aid of fresh picture effect, unique container form, strong and beautiful outer packing.The image of Zhu Xi culture and fujian tulou is adopted on the container, together with the rich line of joint terrace, integrating the wine culture and architectural culture elements together, so that the local characteristics of Fujian Youxi are all reflected in the packaging of the old wine. The promotion of the Youxi old liquor brand is also the inheritance of Chinese folk myths and traditional Zhuzi neoconfucianism.promotion of Youxi old wine brand is also the inheritance of Chinese folk mythology and traditional philosophy of Zhuzi.