基于网络文本的康养旅游体验研究

Research on the Health Tourism Experience Based on Network Text

康养旅游是在大众旅游背景下,为注重健康和养生的人群发展的一种新业态,主要面向老年群体、亚健康群体及对生活质量需求较高的人群。作为一种新型的旅游业态,康养旅游在提升国民幸福感、促进经济发展方面起着重要作用。运用内容分析法对从旅游网站上收集旅游者的网络游记进行文本分析,整理出旅游者对于康养旅游的体验和感知,进而分析康养旅游在我国发展的前景和优势。研究发现,旅游者对康养旅游的认知以正面积极的为主,普遍比较认可目前已经开发的康养旅游目的地,其相关体验和感知都比较好,基于研究结果,总结经验,提出相应建议,以促进我国康养旅游市场发展和旅游业社会效益、经济效益和生态效益的提高。

Health tourism is a new business format for the development of health and well-being people in the context of mass tourism.It is mainly targeted at the elderly,sub-healthy groups and those with a high demand for quality of life.As a new type of tourism industry,health tourism plays an important role in enhancing national happiness and promoting economic development.The content analysis method is used to analyze the texts of online travel notes collected from tourism websites,sort out the tourists’experience and perception of health tourism,and then analyze the prospects and advantages of health tourism in China.It is found in the study that tourists’perceptions of recreational tourism are mainly positive,and they generally recognize the currently developed health tourism destinations,and their related experiences and perceptions are relatively good.Based on the research results,the author summarizes the experience and proposes corresponding suggestions to promote the development of health tourism market and the improvement of social,economic and ecological benefits of the tourism industry in China.