鲍德里亚《消费社会》的“结构性匮乏”探析与现实反思

Analysis on “Structural Deficiency” in Baudrillard’s Consumer Society and Reflection on Reality

随着社会的发展,人类社会进入消费社会,由此带来一系列的消费问题。造成这些问题的根源在于伴随着消费社会而产生的结构性匮乏,其不仅生产着特权与不平等,也制造着人们的竞争性需求和心理贫困化。通过分析经济增长、差异需求和精神丰盛与结构性匮乏的关系,对鲍德里亚的消费社会理论进行解读,认为结构性匮乏是消费社会中制造符号和差异的深层原因。但随着网络的发展,消费社会进入到网络消费阶段,开始出现新的变化。

With the development of society,human society has entered the consumption society,which brings about a series of consumption problems.The root cause of these problems lies in the structural shortage accompanying the consumer society,which not only produces privilege and inequality,but also produces people's competitive demands and psychological impoverishment.By analyzing the relationship between economic growth,different demands,spiritual abundance and structural deficiency,this paper interprets Baudrillard*s theory of consumption society,and holds that structural deficiency is the deep reason for manufacturing symbols and differences in consumption society.But with the development of the network,the consumer society has entered the stage of network consumption,and new changes have begun to appear.