大学生“小而美”现象的质性研究

Qualitative Research on the Phenomenon of“Delicacy and Beauty”for College and University Students

针对日渐凸显的大学生"小而美"现象,本文采用"是什么、为什么、怎么样"的逻辑框架,运用质性研究方法,探讨了大学生"小而美"现象的本质、成因与影响,认为大学生"小而美"现象是个体心境、生活方式、社会心态和价值观的结合,是时代变迁、互联网传播、理想与现实的差距、以及自我统合危机共同作用的产物。

Aiming at the highlighting phenomenon of"delicacy and beauty"for college and university students,this article adopts the logical framework of"what,why,and how",uses the qualitative research methods,discusses the essence,reason and impact of the phenomenon of"delicacy and beauty"for college and university students,regards this kind of phenomenon as the combination of individual state of mind,lifestyle,social mentality and values,and the result of interaction among the change of time,the internet communication,the difference between ideal and reality,and ego identity crisis.