主题街区的发展现状及对策研究——以天津市购物中心主题街区为例

Development and Corresponding Measures of Theme Block——e.g.Shopping Centers in Tianjin

主题街区的概念兴起于2013年,经过将近6年的发展,已经逐步成为各个购物中心的标配。文章通过对天津市购物中心主题街区进行调研分析,总结了购物中心主题街区的发展特点,并对存在问题进行深入剖析,并从塑造街区主题形象,增加街区消费黏性,创新合作模式等多个维度对未来主题街区发展提出了建议。

The concept of theme block appeared in 2013 and after 6 years development,it has become gradually the standard configuration in every shopping center.It investigated and analyzed the theme block in shopping centers in Tianjin and summarized the development characters of theme blocks in shopping centers.In addition,the further analysis has been made herein on the existed problems.It put forward the suggestions on the development of theme block from multiple viewpoints such as forming the image of the theme,increasingthe consuming stickness and originative mode of cooperation.