精品饲料O2O电子商务及其推广

The e-commerce and promotion of O2O fine feed

互联网的普及极大改变了人们的衣食住行,并逐渐演变成为不可逆转的潮流,电商平台乘着东风迅速崛起,掀起新一轮购物革命.而饲料产业由于自身的特殊性还未被电商平台兼容.本文从精品饲料应用于O2O电商的可能性入手,着力探讨饲料在电商方面的发展空间,为饲料电商的发展提供参考,以期为目前阶段精品饲料在电商平台的推广应用提供可行意见.

The Internet era has greatly changed people's clothing,food,housing and transportation,and has evolved into an irreversible trend.E-commerce platforms have risen rapidly in the east wind,setting off a new round of shopping revolution.Because of its own particularity,feed has not been compatible with e-commerce platform.This paper starts from the possibility of applying fine feed to O2O e-commerce,focuses on exploring the development space of feed in e-commerce,and puts forward reference measures for the development of feed e-commerce,in order to provide feasible suggestions for the promotion of fine feed in e-commerce platform at present.