媒体融合时代农业科技期刊转型发展的问题及对策

Problems and Countermeasures of Transformation and Development of Agricultural Sci-tech Periodicals in Era of Media Integration

当前网络和信息技术发展迅速,新媒体不断发展壮大,给传统农业科技期刊带来了巨大冲击。通过介绍新媒体和农业科技期刊的自身特点,研究新媒体时代下农业科技期刊发展中存在的问题,提出了农业科技期刊要丰富传播方式,加快新媒体融合速度,合理整合资源,增强互动交流,培养复合型人才,打造精期刊等建议。农业科技期刊应充分发挥传统媒体与新媒体的优势互补,增强读者的粘性互动,促进期刊的转型升级,提高自身的影响力和知名度。

At present,with the rapid development of network and information technology and the continuous development and expansion of new media,the traditional agricultural sci-tech periodicals have been greatly impacted.This paper introduces the characteristics of new media and agricultural sci-tech periodicals,studies the problems existing in the development of agricultural sci-tech periodicals in the era of new media,and puts forward the suggestions that agricultural sci-tech periodicals should enrich the ways of communication,speed up the integration of new media,reasonably integrate resources,enhance interactive communication,cultivate compound talents,and build fine periodicals.Agricultural sci-tech periodicals should give full play to the advantages of traditional media and new media,enhance the cohesive interaction of readers,promote the transformation and upgrading of journals,and improve their own influence and popularity.