微时代下受众需求角度变迁的电视新闻编辑策略探究

Research on the Editing Strategy of TV News with the Change of Audience's Demand in the Micro Era

近年来,由于微时代受众受到各种媒介的渗透,导致了数字信息化时代下各种信息以排山倒海的速度堆积过来,短平快的终端慢慢深入到人们的生活当中。当前,自媒体蜂拥而至,多样化形式的消息通知让受众不再只是被动接受信息内容,而是可以主动选择平台和新闻内容。面对如此环境,作为电视新闻编辑记者,更应该不断进行创新发展,为受众提供形式丰富、观众喜闻乐见的电视节目,不断推陈出新以求促进新闻内容的良好发展。

In recent years,due to the penetration of various media on the audience in the micro era,all kinds of information in the digital age has been overstocked at an overwhelming speed,and the short and smooth terminals have gradually penetrated into our lives.At present,since we-media swarmed in,a variety of notifications make the audience not only passively accept the information content,but also can actively select platform and news content.At present,in the face of such an environment,as a TV news editor and reporter,we should continue to innovate and develop,provide the audience with a variety of TV programs,which are popular with the audience,and constantly innovate the old to promote the good development of news content.