基于“互联网+媒体”高校期刊融合发展若干问题思考与实践

Reflections Upon and the Practice of Several Issues on Integrative Development of Academic University Journals Based on“Internet+Media”

针对高校期刊融合发展滞后的体制机制困惑及复合型人才不足、融合路径困难等问题,结合办刊实践,思考高校期刊融合发展的定位及融合发展的技术路径,提出融合平台推进各项链接搜索引擎技术的应用。运用现代媒体技术将产品创作域、传播域、应用域“合三为一”,实现内容真切化、传播立体化、服务个性化、发展差异化,促进期刊影响力提升。

In view of the lagged institutional mechanism,a lack of inter-disciplinary talents,and the difficulty in model selection of the integrative development of university journals,based on the editing practice and experience,this paper makes a study on the positioning and technical path of this development,and puts forward the application of various link search engine technologies through the integration of platforms.The three dimensions of product creation domain,communication domain and application domain are converged into one through modern media technologies to realize vivid content,three-dimensional communication,personalized service and differentiated development,so as to promote the influence of university journals.